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Todd Fitzwater Founder/Principal

Todd has more than 29 years of business application solution strategy and planning experience in the areas of sales, marketing, support, customer service and engineering. Todd previously served as vice president of services at Encover, a market leader in helping manufacturers and their channel partners manage, market and sell service contracts. Before that, he helped to found and lead several entrepreneurial ventures, including The QuickSilver Group, Zamba Solutions, Plexus Technologies and Movana. He also held a variety of positions at Apple Computer, Canteen Corporation and Professional Computer Resources. Todd has a Bachelor of Computer Science degree from the University of Illinois with a "mini" MBA from Stanford University and AMA. |
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Alan Arvin Founder/Principal

Alan has more than 27 years of experience implementing business applications that improve operational efficiencies, competitive advantage and functional capabilities in sales, marketing, support, finance, customer service and manufacturing. Alan was previously involved as a management consultant providing expertise to help global high technology firms improve operational efficiency and gain competitive advantage. Before that, he held senior management positions at The Trilliance Group, which he founded and managed, in addition to Trimble Navigation and Sun Microsystems. Alan has Bachelor and Master’s Degrees in Physics from the University of Kentucky.
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Susan Filyau Optimize Practice Manager

Susan has over 25 years of business application management and consulting experience working with both ERP and Customer Relationship Management systems. Susan’s focus has been implementing and supporting Inventory Management, General Ledger, Fixed Assets, Order Management, Manufacturing, Financial Reporting systems and CRM solutions centered on service and sales business process design, application implementation and ERP integration. As Optimize Practice Manager Susan is responsible for the development of Optimize delivery processes and the management of post live Optimize activities. |
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Venkat Sankaran Technology Practice Manager

Venkat has over 20 years of technology experience integrating, converting and developing solutions in the ERP and CRM areas including Oracle, SAP, NetSuite, Salesforce.com, Clarify and Siebel. His technical skills include the mastery of Java, Web Services, XML and the various scripting, integration and extension solutions across multiple application environments. Over the course of his career Venkat has shown himself to be a master at adopting and quickly exploiting new technologies and keeping himself on the leading edge of technology innovation. As Technology Practice Manager Venkat is responsible for the management of all technical development activities and the technology thought leadership of the company.
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Cheryl Hoff Practice Manager

Cheryl has over 25 years of business application management and consulting experience working with both ERP and Customer Relationship Management systems. Cheryl’s focus has been implementing and supporting Professional Services Management, Support Management, Sales Management, Marketing Automation, Service Operations, Inventory Management, General Ledger, Order Management and Financial Reporting systems. As Practice Manager Cheryl is responsible for the Management of ERP and CRM implementation projects including Salesforce.com and NetSuite. |
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