

 
Partners, partners, partners, all the world needs partners. And, one constant in the business world – no matter what your business - is that partnerships can make or break you. After getting off to a slow start in this area, the leading On Demand vendors are now getting this message and are adopting a much stronger partnering philosophy.
For example, you have only to attend a Dreamforce event to be struck by the importance that Salesforce.com puts on its partnerships with companies like Amazon and Google or on the hundreds of smaller partners in the AppExchange program. Salesforce.com built considerable early momentum with these partnerships and 2009 saw NetSuite jump on the bandwagon with the launch of their SuiteApps program. Although, NetSuite has yet to recreate the momentum of the Salesforce ecosystem, you can’t deny that they are trying awful hard to get there.
This has been great news for those of us in the partner community who initially felt that, although these vendor companies talked partnering, there was not enough energy behind it. That all changed a few months ago when both NetSuite and Salesforce made significant changes to their channel programs to the benefit of their partners and end-customers. For example, in an effort to convince fence-sitting On Premise VARs to resell their solution, NetSuite recently announced that they would pay 100% of the first year's subscription revenue to new Solution Providers and Zach Nelson, NetSuite’s CEO, went as far as calling 2010 “the year of the partner”.
Similarly, Dreamforce ’09 saw Salesforce.com announce that partners could resell the Force.com platform opening up the opportunity for partners - both big and small - to bring their applications to the native platform rather than just integrate to it. Additionally, they extended the AppExchange portal to give customers visibility into their Solution Providers’ qualifications, areas of expertise and customer reviews.
Lastly, both NetSuite and Salesforce.com have made significant overtures to their Solution Providers to join forces on enterprise customer opportunities. This a critical move by these vendors and shows that they understand, as survey after survey indicates, that the most satisfied of their customers are those who are implemented and serviced by Solution Providers like DSG.
These moves are not surprising considering the explosive adoption of On Demand solutions by companies of all sizes. There is a perfect storm driving On Demand solutions as the weak economy has forced companies to focus on their core business competencies and to look for solutions that can help manage their businesses better and drive costs out of their business models. These drivers have left many companies feeling frustrated with the overly complicated business applications that traditional internal IT, software companies and service providers continue to champion. Now, the availability of simple - but highly configurable - On Demand solutions has allowed these companies to implement flexible, scalable and robust solutions.
I'm glad to see the increased focus of the On Demand vendors on Solution Providers particularly because it enhances our ability to partner with them to deliver the best possible solution to you, the customer. After all, isn’t that what partnering should be all about?
Todd Fitzwater, Principal and Co-founder |


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DSG Named as Accounting Today's 2009 Technology Pacesetter
For the third year running, DSG was named to Accounting Today's, Technology Pacesetters, Top Notch VAR’s list. In an article titled “Lean, Mean and Ready for the Future”, Daniel Hood announced the recipients and surveyed the state of the SMB solutions market, noting, with considerable understatement “No one had to tell this year’s Technology Pacesetters that 2009 was a tough year”! However, thanks to our customer’s confidence in DSG’s ability to provide streamlined core business solutions combined with enhancements and third –party products that enable them to analyze their historic data and plan for the future, DSG and our customers are ready for the upturn.
DSG Expands into Southern California
DSG has recently opened a new office in Newport Beach to address the growing customer need for On Demand business solutions in Southern California and the Southwest. Bob Indihar will head up this new office for DSG.
2010.1 NetSuite Enhancements
Workflow Manager - a very significant enhancement is the release of the Workflow Manager, is a point-and-click tool that allows you to create, view, and edit the states, actions, and conditions of a workflow process.
Lead Nurturing - you can now create lead nurturing campaigns to send automated and customized email to leads that meet pre-defined criteria. For example, you might create a two stage lead nurturing campaign that sends an email inviting all leads in the software industry and created in the last 90 days to a webinar and then, if a lead clicks through this first email, automatically sends a reminder email one day before the webinar.
Vendor Bill Variance Posting – this feature assists in clearing out the Inventory Received Not Billed account by automatically creating and posting variance Journal Entries.
Using Subsidiary Logos in OneWorld - when a new subsidiary company is set up, the logo of that subsidiary can be held on a record and displayed on all the pages, printed transactions and reports specific to that subsidiary.
Custom Summary Report Drilldown – this very useful new option allows users to set their custom summary reports and snapshots to drill down to detailed reports in their own format with a matching set of columns, filters, and other customizations not to the OneWorld default layout.
Journal Entry Import in Import Assistant – in a move to make journal entry imports simpler and more consistent with other imports, the Import Journal Entry and, for OneWorld users, the Intercompany Journal Entry functions are now part of the CSV Import Assistant.
Spring '10 Salesforce Enhancements
Quotes - the number one customer requested feature has finally been released and you can now create a company-branded PDF quote; maintain multiple quote versions with history tracking and directly email a quote to a prospect or customer. Additionally, you can have multiple quotes and synchronize the primary quote with the opportunity.
New User Interface Theme - some Salesforce customers have complained that its look and feel was becoming a bit stale. Now these organizations can switch on a brand new user interface theme with redesigned page behavior and color scheme.
Entitlement Management - this is a major upgrade to the basic Service Contract functionality that enables users to set up service levels for individual customers; check whether a customer has an active entitlement; create Cases directly from the Entitlement record and set up Milestones against a customer's support Cases.
Multi-Level Master-Detail Relationships - before this release, the master to detail relationship type was limited to one level, now Salesforce can support multiple levels and roll up data from sub-detail to detail to master level. |
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DSG Powered Update
DSG partners with both our customers and vendors by developing extensions to the core NetSuite and Salesforce solutions. These extensions are identified in three main ways: firstly, when we see a number of customers asking for similar enhancements; secondly, from individual customer requests that we think have a broader applicability, and lastly, through our own experience as users of these systems. We describe these extensions as being DSG Powered and here are some of our newest additions.
DSG Powered Recurring Campaigns
DSG has extended NetSuite's campaign functionality with an enhancement that allows you to automate recurring campaigns, for example, a monthly Customer Satisfaction survey or webinar announcement that you would like to go out every two weeks for a month. DSG Powered Recurring Campaigns enables you to define the campaign; target the audience; specify the start and end dates and campaign frequency and then to forget about it as the campaign will automatically execute against that recurring schedule.
DSG Powered Refurbishment
Many of our customers take warranty returns, refurbish them and then send them back out as replacements for warranty failures. Although NetSuite captures most of the information required to support this functionality, it does not easily support this at the operational level. DSG has developed a solution that tracks the entire warranty and refurbishment process and ensures that both inventory records and financial reporting around this process are correct. Accurate capture and reporting of this information enables refurbishment costs to be broken down by item or customer and therefore gives a profitability analysis of the refurbishment program.
DSG Powered Attachment Capture
Salesforce.com does a great job of integrating with your existing email server but is not able to associate and keep an attachment with its corresponding email. This can be very frustrating and waste a lot of time as you search through contacts, accounts, cases, opportunities, and leads trying to find a particular attachment. DSG Powered Attachment Capture neatly fixes this problem and ensures that the attachment is associated with a specific email so that when an email is reviewed you can click directly into the attachment. |
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Awards like, Accounting Today’s Technology Pacesetter’s - Top Notch VAR Award, are only possible because our customers continue to place their trust in us and select DSG as their On Demand solutions delivery and maintenance partner. Here are three examples of new customers and projects that DSG have recently won and that highlight our partnering with NetSuite and Salesforce.com sales and delivery teams to help design high-value solutions to customer business problems.
DSG New Customer Snapshot — Lumension

Lumension, a global leader in end-point management and security, in partnership with DSG, is implementing NetSuite’s One World, CRM, Finance and Operations modules to support its rapidly growing global organization. Lumension will leverage NetSuite’s base functionality as well as the DSG Powered Installed Base functionality to help maximize efficiencies and streamline Lumension’s product renewal process. This project was the result of partnering with NetSuite’s enterprise sales team.
DSG New Customer Snapshot — BlueArc

BlueArc is the leading provider of high performance storage systems and is deploying NetSuite with DSG’s assistance in a Salesforce.com/Treehouse environment to automate and better integrate their manufacturing and finance operations. This project is particularly interesting as DSG will be working to help re-align the company’s business processes around the functional strengths of NetSuite and Salesforce integrated with a sophisticated configuration engine.
DSG New Customer Snapshot — Embarcadero Technologies

Embarcadero Technologies provides development and database tools to over three million software developers and has grown rapidly both organically and through acquisitions. Embarcadero’s growth outstripped the capabilities of their first generation SFA system, Onyx, to support their need for reliable customer information and consistent sales processes across their global sales organization. DSG won this project in partnership with Salesforce.com, and is now engaged on the design and delivery of a comprehensive solution that will support the efficient operation of a truly distributed sales organization. |
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Demand Solutions Group is a privately owned consulting
firm that sells and tailors on-demand ERP, CRM, and eBusiness
solutions to deliver maximum business value for clients.
The company provides a range of road-mapping, launch,
revitalization, and optimization services for leading
on-demand software packages. Demand Solutions Group serves
businesses that range from start-up companies to members
of the Fortune 100, and is based in Silicon Valley, California.
For more information, please visit www.demandsolutionsgroup.com.
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