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 Successful Customer Relationship Management (CRM) solutions provide your sales and support teams with the sales, support, customer, and partner data they need to build rewarding, long-term relationships with your customers. DSG helps clients implement CRM solutions that deliver what they promise—so you can deliver what you promise. Keys to Successful CRM Implementations CRM solutions only succeed when your employees use them. When you are considering a CRM solution for your business, take advantage of our experience: 1. Remember that salespeople don't easily adopt software and the more that the solution demands of their time, the less successful it will be. Look for a firm that will help you balance capturing the data you need with maximizing your team's adoption of the solution. 2. Find the best way to help your salespeople do their job more easily—adding value to their day instead of more work. Solutions that try to tell people how to do their jobs or require burdensome data entry will fail. 3. Expect DSG to accompany a CRM implementation with the right policies, processes, and training required to motivate use and reinforce behavior. We can help you identify incentives for your sales and support teams to use the new solution and adopt new processes while gaining maximum value. 4. Don't over-engineer a solution. Many clients try to capture more data than they will use, compromising user adoption in the process. Limit the amount of data you capture. 5. Choose a partner that has deep business process experience—not only technical expertise. While every business is unique, those within the same industry have common requirements. With years of experience across a wide range of vertical markets, DSG can deliver the benefits of other clients' experiences and lessons learned. We can propose alternatives, suggest new approaches, help you avoid common pitfalls, and get the most functionality for your solution spend. DSG-recommended CRM Solutions We work with NetSuite and Salesforce.com to help clients achieve their CRM goals. Both companies deliver high-quality, market-leading products that give us the best results for meeting your needs.
Sample DSG CRM Projects 1. A large printing technology company was rapidly expanding through mergers and acquisitions, and faced the dilemma of how to integrate legacy information infrastructures and business processes. To continue on its growth path, the company chose to integrate systems from acquired companies into a single organization with a homogenous set of CRM business practices. DSG helped the company implement a CRM solution that: • Facilitated custom application development to support its professional services • Transformed and converted massive amounts of data from legacy applications • Design business processes for diverse geographical areas • Design and deploy business processes to support complex business goals 2. DSG helped a network appliance manufacturer rapidly prepare a CRM solution for managing the high demand for a new product. The new CRM solution initially supported the company's hybrid sales and marketing approach with sales and marketing modules prior to the product launch. Once the application was live, DSG scaled the solution to add new modules and additional functionality. DSG provided: • Full featured marketing deployment • Custom business process and business object design to support an evaluation • driven sales process • On-going application administration and business process support Learn more about our on-demand services. Call 866.486.4064. |
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